Strengthen understanding of tools and techniques in Adobe Illustrator by creating a logo.

Choose one of the below tutorials. Follow along with the chosen tutorial in order to create a logo.

Combined Logo

Turn In:
Once completed, turn the .ai file into the ExamDrop and post a .png file to your blog discussing the strategies and techniques used to create it.

Discuss the importance of Logo Design and the characteristics of a successful logo.

Teacher led classroom discussion. over logo design and the design process.

Turn In:
Make sure to take notes. They will be turned in for a grade.

Construct an advertisement for a specific consumer product by applying previously gained knowledge.

Review the Rules of Typography. Make sure to apply these to your Ad.

  1. Decide on what product you would like to advertise. Seek approval from instructor(Since I will be out of town, text me your idea and I will let you know if it is accepted)
  2. Research the product
  3. Review other Advertisements for the same or similar product to get ideas. This is called REFERENCING.
  4. Create a paper sketch planning your layout and ideas
  5. Find images from the internet that you can use to build your layout where necessary.
  6. Crop the images and create informative text in the available blank space according to the rules of thirds. Use of BRUSHES and/or EMBELLISHED TEXT is REQUIRED.

Turn In:
Post daily updates to your blog and submit the completed .PSD file to the proper folder in the ExamDrop. Use the RUBRIC below to make sure that your image meets all requirements.

Source Images: 20 pts
Cropped correctly: 20 pts
Text/Brush Effect: 30 pts
Proper Typography: 20 pts
Appeal/Realness: 10 pts

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