Objective:
Construct a vacation advertisement for a specific locale by applying previously gained knowledge.

Method:
Review the Rules of Typography. Make sure to apply these to your Ad.

  1. Find an image from the internet that you can CROP using the RULES OF THIRDS.
  2. Review other Advertisements for the same or similar locations to get text ideas. This is called REFERENCING.
  3. Crop the image and create informative text in the available blank space according to the rules of thirds. Use of BRUSHES and/or EMBELLISHED TEXT is REQUIRED.

Turn In:
Post daily updates to your blog and submit the completed .PSD file to the proper folder in the ExamDrop. Use the RUBRIC below to make sure that your image meets all requirements.

RUBRIC
Source Images: 20 pts
Cropped correctly: 20 pts
Text/Brush Effect: 30 pts
Proper Typography: 20 pts
Appeal/Realness: 10 pts

Now-Playing-Dream-Vacation
otherad1
HawaiiAd

Objective:
Discover tactics used by graphic designers in today’s society to market products and deliver messages.

Method:
Class discussion through teacher led MarketingPresentation over Marketing.

Make sure to take notes to use for future test preparation.

Turn In:
Post to your blog a summary of good marketing practices in today’s society and discuss what some of the important questions designers need to answer when creating a marketing campaign.

Objective:
Learn and apply more techniques in Photoshop as we transition into advertising.

Method:
Choose one of the poster tutorials listed below to create an advertising poster.

Turn In:
Post daily progress snips to your blog. When complete, post finished .PNG to your blog and submit a folder (lastname_movieposter) with all of the source images, a word doc with the tutorial URL and a comment about the tutorial (typefaces and techniques used along with your overall thoughts on the project), and the final product to the appropriate ExamDrop folder.

Objective:
Not all images are captured perfectly. Sometimes they must be touched up. The following tools will help with fixing blemishes or adding objects.

Method:
Use this PDF tutorial along with your own images or one that you found off the internet to create a modified version of the original image. There are a couple of tricky parts to this tutorial. Make sure to read carefully and follow the steps as listed.

Here is another video that discusses the clone stamp tool. It is a good example of real world application.

Turn In:
Post daily progress updates to your blog. Submit examples of all four modified images (clone stamp, spot healing brush, healing brush, and patch tool) along with their originals to your blog. You will also submit your finished image from the ‘Vanishing Point’ section of the tutorial and a summary of what you did throughout the tutorial and your thoughts on the last section that cover the quick tips for better cloning.

Objective:
Discover how each blend modes works and identify how to choose which blend modes to use in which situations.

Method:
Read through the following article and take notes over each of Adobe’s Blend modes. Your notes will be used to review during future assignments as well as preparation for later exams.

Turn In:
Once you have read through the article and taken notes over the different blending modes. Submit them to your instructor for a grade and they will be returned to you.

Objective:
Gain basic exposure to Adjustment Layers in Adobe Photoshop.

Method:
Take notes over the following two-part article discussing the most commonly used adjustment layers in Photoshop. The Notes will be turned in for a grade and can be used later for a test.

Part 1
Part 2

Follow along with this tutorial and complete ALL of the adjustments.

Use any picture/pictures of your choosing to complete the assignment. Some images work better with different adjustments.

Turn In:
Submit your notes over the first two-part article to the instructor by the end of the day.

You will turn in 16 sets of images for this one assignment (ALL in ONE post). Each new adjustment should have both a before and after image for a total of 32 total images.

Post the images in pairs so that I can see the differences side by side.
UNDERSTAND: Each adjustment is independent of the next. DO NOT combine any adjustments for this assignment.

Use multiple images off the internet as needed for this assignment. This is to increase your understanding of the adjustment layers and what they can be used for. It is highly unlikely that one image is going to work for each action.

For this grade SOURCE IMAGES are worth 50 points!